519 pages
English language
Published Jan. 4, 1995 by Free Press.
Diffusion of innovations
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This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study.
Subjects
- Diffusion of innovations
- Diffusion of innovations -- Study and teaching -- History