Paperback, 227 pages
English language
Published July 18, 1999 by HarperBusiness.
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
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Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.
Subjects
- Sales & marketing
- Selling
- Management - General
- Sales
- Technology And Industrial Growth
- Business & Economics
- Business / Economics / Finance
- Sales & Selling - General
- Business/Economics
- Marketing
- Advertising & Promotion
- Marketing - General
- Technological innovations
- Technology
- Industrial Technology
- High technology