367 pages
English language
Published Jan. 4, 1962 by Free Press of Glencoe.
Diffusion of innovations. (1962, Free Press of Glencoe)
367 pages
English language
Published Jan. 4, 1962 by Free Press of Glencoe.
This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study.