[My review of the 12min summary]

There's not a lot new in here, but the advice is solid. If you've read similar books, skip this one. Otherwise, this is as good of a marketing book as the others.

Suby claims his techniques work for any small business, whether you sell products or services.

Here is his whole plan:

PHASE NO. 1: Understand and identify your dream buyer

PHASE NO. 2: Create the perfect bait for your dream buyer 1. Create an attention-grabbing headline. 2. Make sure every point touches a burning issue. 3. Keep it simple.

PHASE NO. 3: Capture leads and get contact details 1. An opt-in headline. 2. A subheadline. 3. Ultra-compelling fascination bullets. 4. A compelling image. 5. A basic form.

PHASE NO. 4: The Godfather Strategy 1. Rationale. 2. Build value. 3. Pricing. 4. Payment options. 5. Premiums. 6. Power guarantee. 7. Scarcity.

PHASE NO. 5: Traffic

PHASE NO. 6: The Magic Lantern Technique

PHASE NO. 7: Sales conversion 1. Find your prospect's "why." 2. Discover where your prospects want to go. 3. Squeeze an admission. 4. Deliver the promised value. 5. Get the commitment. 6. Give the prescription. 7. Close the deal.

PHASE NO. 8: Automate and multiply 1. Make it personal. 2. Send your emails at a specific time. 3. Be very brief or very long——as well as intriguing. 4. Be visceral, not visual. 5. Make your emails about your readers. 6. Don't ask, tell.

FINAL NOTES (quoted from 12min) In a personal letter to his readers—which acts as the book's introduction—Sabri Suby promises that his book will deliver on every promise he makes in the advertising. Moreover, he claims that buying it may be the smartest decision one will ever make, provided that they are interested in building a million-dollar business.

As exaggerated as they might sound, both claims are actually true – but only if you haven't read similar selling how-to guides. Even then, "Sell Like Crazy" has some original insights and practical bits of advice that make it worth the money. In fact, if you can get used to Sabry's pumped-up style and him quickly jumping between concepts in a manner that might confuse a novice, pound- for-pound, "Sell Like Crazy" may be one of the best marketing manuals on the market.