an alarming thing about this section, on the ability of social stimuli to overwhelm thought, is the extent to which we can see it on our own timelines, both those we see and those we create. 'we are under attack by them' is the currency of polarisation. we've all seen it, shared it, even said or believed it. the problem is that if 'we' take the high road, 'they' win, something the platforms will be sure to make happen. because engagement is profitable and truth is not.